Eos Mexico – Sima Pashtun – 3D effects on a millennial hand-crafted technique!
April 13, 2011 6 Comments
Breaching a 3000-year old bi-dimensional paradigm
Eos Mexico’s does not only think in the formal quality of the rug. They experiment with the physical and visual possibilities that can be generated from the medium. By following this thought, they have pushed to reveal the complexity of the medium……
…..the result mixes these aspects of exploring [three-dimensionality] and manages to successfully breach the bi-dimensional plane and fully alters the observers perception. Their visual resource: a traditional Persian design. Their tool: specialized software. This is a strange but, yet familiar binary relationship present in contemporary design.
Two brothers, Mauricio and Sebastian Lara, from the traditional city of Guadalajara are challenging all traditional paradigms through local and global references.
Their piece, Sima Pashtun – a Trompe-l’œi made in an ancient technique that brings together the dichotomy of rescuing traditional concepts while re-interpreting them to form something new, something that echoes our memories and our traditional references… But yet, it brings something fresh, thought-provoking and new to our eyes; a metaphor for Odabashian, the company that is re-inventing itself through challenging traditional weaving methods with contemporary design.
Check out the Comex interview (spanish):
Sima Pashtun has been featured in several design magazines for it’s creative innovation.
Contact us here to explore how Odabashian can help your project push the limits of traditional paradigms in hand-woven rugs.