“What Man took”- Ariel Rojo’s sobering environmental statement on a hand-knotted rug

A proud and very conscientious ”Chilango“, Ariel Rojo’s design statements transcend and communicate ideas and feelings that are relevant to almost every context of urban life.

This slideshow requires JavaScript.

Renata Becerril, curator of the exhibit “Tapetes – Anudando historias, enlazando ideas” at the Franz Mayer during spring of 2011, has this to say:

Designers play an important role in helping create awareness among users.

Creating an object that uses sustainable materials or techniques, or that it’s concept exposes a subject, are examples in which the designers manifests their active role as change agents.

Ariel Rojo creates scenery that invites you to think and become aware of the rational and irrational use of trees. In addition of being a manifestation about our use of the environment, the rug itself is an experiment both in concept and technique. The horizontal and bidimensional plane is translated to a vertical and volumetric one. A surface becomes an object. An object that, as Ariel explains, can be used as a stool or as a decorative element where you can lean on and meditate about “what Man took away”. 

While designers, as creators of objects of desire, have a great responsibility in the way they react and aswer to certain issues, the consumers are the ones who can really affect and generate change in their environments. That is clearly where the designer’s potential as an instigator and facilitator of reflection and introspection propagates across society. 

Ariel Rojo has been collaborating with Odabashian since 2009 on other projects such as the “Tire Rug” and several hospitality projects in Saudi Arabia and Miami.

His work with Odabashian has been featured several times in Icon Magazine, Habitat (image below) and other design blogs.

Featured on the cover of Habitat Magazine, Mexico. June 2011

Contact us to see how you can use talented designers like Ariel in your custom rug project.

 

 

 

 

 

 

 

Jorge Cejudo’s “Paisaje en mi dentro y fuera” – Dichotomy of a woven rug and wall-hanging.

Dichotomy – two parts, different but one whole.

Jorge Cejudo, known as “El Cejas”,  explores this marvelous and relevant idea in his piece, “Paisaje en mi dentro y fuera” (roughly translated to: the view of my in and out). He is one of the 18 participants in the first-of-it’s-kind exhibit “Tapetes – Anudando historias, enlazando ideas” at the Franz Mayer Museum in Mexico City.

He is a graphic designer, but also paints with oil. He uses computers, Photoshop, Illustrator. But he is also very diligent in working with manual formats and techniques.

Here is the interview (in Spanish)

Sky and air are manifested on his rug through his careful selection of color for one of the two halves which is positioned as a tapestry on the wall. While, on the other hand, green and earth tones make up the “floor” side of the rug placed firmly on the ground. This positioning reflects El Cejas’ view of duality and the clear dichotomy of his perception of design: Décor with function. Art with use. El Cejas does not stop his exercise in duality there: he uses traditional Persian design techniques and medallion placement on the rug itself in such a way that it echoes the traditional rugs that were woven in ages past. However, his selection of graphics and iconography are completely re-interpreted and current.

This slideshow requires JavaScript.

Odabashian is dedicated to promoting not only emergent design across the globe, but also committed to producing only the highest quality hand-knotted rugs using the best designers. Contact us to see how we can support your interior project.

Joel Escalona’s talent explodes in pixels of color!

Joel Escalona is one of Mexico’s most promising industrial designers. Not one to shy away from bold and daring initiatives, Joel’s attitude towards the rug project was enthusiastic from the start!

Wallpaper* Magazine calls him: : “one of the top of the next wave of creative talent worldwide”.

Often featured at the ICFF and has participated in numerous design fairs such as Maison & Objet as well as the Museum of Modern Art, Mexico City.

Renata Becerril, Curator of the exhibition at the Franz Mayer Museum, where Joel’s “Fragmentos” is included:

Familiar elements in non-conventional and unexpected uses promote reflection and observation of what surrounds us. When designing his rug, Joel Escalona alludes to venetian mosaics often used as a wall or surface covering and a graphical element of decor. In this particular case, the element is soft and covers the floor. This is a graphical compositions that reclaims the unity of mosaics in the form of discrete pixels….. 

"Fragmentos" - by Joel Escalona (F.Etulain)

Odabashian is currently developing other color and pixel variations with Mr. Escalona in order to offer a full-range of variants to this very successful design.

Contact us to see how we can help you develop your interior project.

“Damascus – A city, revisited” – a hand-woven perspective by Designer Manuel Alvarez Fuentes

Dimashq, or Damascus, The city of Jasmin. It is the second largest city in Syria. Estimated to have been first inhabited around 6300BC, it is likely the oldest continually inhabited city on planet Earth.

This city was Industrial designer Manuel Alvarez Fuentes’ inspiration for developing a design for the exhibit at the Franz Mayer Museum in Mexico City called “Tapetes – Anudando Historias, Enlazando Ideas” that features 18 of Mexico’s top architects, industrial and graphic designers.

Born in Mexico City in 1948. He studied industrial design at the Universidad Iberoamericana and graduated in 1971. In 1975 he got his master’s degree in design from the Royal College of Art, in London, England. He was director of the design department of the Iberoamericana University from 1978 to 1982. Professor and professional of design in a number of fields: industrial, graphic and interiors. Since 1992 he is director of design for diCorp (Diseño Corporativo) in the Mexican colonial city of Queretaro.

Photo - F. Etulain

An excerp from curator Renata Becerril’s introduction to the piece:

…Manuel Alvarez transports an entire city into a room. In that act, he not only successfully connects interior with exterior, he makes any city relevant to Damascus. To step on [the rug] it, walk on it, lie on it, observe it gives the user  or inhabitant of that city scale and size. It is in that point, inside a room that is inside a city, that the observer remembers his/her position inside the whole ensemble. 

This slideshow requires JavaScript.


Contact us to explore ways to utilize this 3000 year-old technique in the highest quality to move design thinking forward.


Makur – A collection of 18 unique hand-made rug designs from Mexico’s top architectural, graphic and industrial designers.

In the spring of 2011, Odabashian presented a collection of 18 original designs from Mexico’s top architectural and design talent. The first of its kind in Latin America, the exhibit opened at Mexico’s premier museum of design and applied arts, The Franz Mayer.

The following is the full collection. Available in limited edition hand-knotted tibetan quality, or high-density hand-tufted quality for wholesale.

Photos by Fernando Etulain.

On display at the Franz Mayer Museum in Mexico City until May 29. 2011

Contact us if you are interested in these limited edition and one-of-a-kind hand-made rugs.

Click HERE for photos of the opening event and become a Fan of our Facebook page.

Eos Mexico – Sima Pashtun – 3D effects on a millennial hand-crafted technique!

Breaching a 3000-year old bi-dimensional paradigm

From Renata Becerril, curator for “Tapetes – Anudando Historias, Enlazando Ideas” exhibit at the Franz Mayer Museum of Decorative arts in Mexico City:

Eos Mexico’s does not only think in the formal quality of the rug. They experiment with the physical and visual possibilities that can be generated from the medium. By following this thought, they have pushed to reveal the complexity of the medium……

…..the result mixes these aspects of exploring [three-dimensionality] and manages to successfully breach the bi-dimensional plane and fully alters the observers perception. Their visual resource: a traditional Persian design. Their tool: specialized software. This is a strange but, yet familiar binary relationship present in contemporary design.

This slideshow requires JavaScript.

Two brothers, Mauricio and Sebastian Lara, from the traditional city of Guadalajara are challenging all traditional paradigms through local and global references.

Their piece, Sima Pashtun – a Trompe-l’œi made in an ancient technique that brings together the dichotomy of rescuing traditional concepts while re-interpreting them to form something new, something that echoes our memories and our traditional references… But yet, it brings something fresh, thought-provoking and new to our eyes; a metaphor for Odabashian, the company that is re-inventing itself through challenging traditional weaving methods with contemporary design.

Check out the Comex interview (spanish):

Sima Pashtun has been featured in several design magazines for it’s creative innovation.

Core 77

Design Spotter

Arquine

FeelGuide

Thailand Luxurious

China Industrial Designers Association

Contact us here to explore how Odabashian can help your project push the limits of traditional paradigms in hand-woven rugs.

La Jabonera – Outside-the-box design thinking!

Odabashian is very proud to feature La Jabonera, a creative design studio based in the beautiful colonial city of Queretaro, Mexico.

Queretaro was briefly the capital of Mexico and is now an industrial powerhouse that hosts assembly facilities for companies such as Bombardier Jets, Kellogg’s, Samsung and General Electric.

La Jabonera is led by Mara Montañez and Jorge Moreno who not only teach design thinking to large corporations, but they also participate in designing rugs for Odabashian.

We are very proud to have had them as part of the team that participated in the exhibit at the Franz Mayer Museum of Decorative Arts in Mexico City.

Their piece, aRUGa (arruga, translates to “wrinkle” in Spanish), is a study in the unpredictability of design in some forms. La Jabonera’s inspiration for this piece comes from the random patterns that emerge from a wrinkled piece of paper and the beauty that can originate from these seemingly chaotic events.

Photo: Fernando Etulain

Renata Becerril, curator of the exhibit at the Franz Mayer describes it as follows:

Far from the modernist idea to create beauty, where form can lead to perfection, some designers have adopted a more critical posture to design. In this hand-made medium, the rug, La Jabonera seeks to liberate the designer from the creative impulse to form beauty; designing without a final form in order to achieve unpredictable and variable results. For La Jabonera, aRUGa is “a metaphor for the failed idea and the unique statement of expression of a wrinkled piece of paper….”

Check out the interview (in Spanish).

Contact us to explore ways we apply cutting-edge design to hand-made craftsmanship.

Tapetes: Anudando historias, enlazando ideas at the Franz Mayer is open!

The exhibit opening was an incredible and resounding success in all aspects!!

Click here for a sneak peek of the vernissage:

Some facts about the attendees:

- The opening drew over 550 people from several countries.

- Over 25 media representatives attended who were interested in the collection.

CLICK HERE FOR THE COLLECTION

Press:

Rug Design 

Mugutu

Core 77

Kenan Design 

Media Collective Holland

Design Milk 

Patternpeople

San Diego Red 

Televisa

Arquine

Univision

Diario de Yucatan 

Barrio.com.mx

Yahoo

Telemundo

Contact us to find out how we can help you develop your custom design with one of these designers.

Follow

Get every new post delivered to your Inbox.

Join 75 other followers